Logo-less branding

Yes, we all know Hillary. And her new logo is, quite frankly, pretty bad. 

Moving Brands took a stab at an alternative which I think is pretty good. SInce we all know Hillary (no last name necessary) we probably don't need a logo to give her campaign a distinctive POV.
The design system is flexible and gives her the opportunity to frame her narrative through the lens of her prospective constituents.

A nice change from the red, white and blue swooshes that seem to dominate most political branding. http://www.fastcodesign.com/3045490/how-to-build-a-brand-in-5-days